If you are a fan of Youtube or follower of the ‘Beauty Community’ you will probably have watched Shane Dawson’s recent online series’ featuring Jeffree Star, Tana Mongeau and his popular ‘Conspiracy Theories’ Series.
In the past few weeks Shane has just released his second series with Jeffree Star following on from the success of the first. The nine part series follows Shane making his first steps into the beauty community by creating a makeup collection with Jeffree Star Cosmetics.
Although Youtube series’ have been around for years, for me this was one of the first of it’s kind. Shane has over 20 million followers on the platform and commands audiences from multiple different genres on the sites.
Watching fashion and beauty videos on Youtube I’m used to watching videos that are around 20 mins long, usually makeup tutorials, clothing hauls or vlog style videos that follow the life of the creator. What I’ve watched from Shane recently is something completely different His videos are documentary style episodes that last one hour, sometimes more and follow the life of a particular person or give an insight into a particular culture. The new ‘Beautiful World of Jeffree Star’ series even has opening credits and theme music. The series’ Shane creates are more reminiscent of Netflix or Channel 4 style documentaries.
When I watch Shane’s videos I see a lot of comments that say things like ‘Shane should have his own Netflix series’. But I honestly feel like that would be a bad move. I think Youtube is a great platform for this type of video creation and that Shane’s videos take the platform in a different direction. It would be great to see other creators following suit and creating high level video series online.