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Why Mixed Messages Mean Bad PR for Starbucks?
So if you’ve seen the recent Starbucks #whatsyourname Ad Campaign you probably know its a huge step in the right direction for Trans Rights. The campaign depicts a Trans male being able to choose his… Read more
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The Real Winner of the Superbowl was Sabra's Advertising Campaign
If you’ve heard about the Superbowl you’ve probably also heard a thing or too about the different ad campaigns, which each company vying for the best ad, in one of the most coveted advertising spots… Read more
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Why a Career in PR is for me?
Growing up I knew I didn’t want a traditional career like a doctor, teacher, lawyer. At first I thought I wanted to be a ballerina, but I quickly realised I didn’t have many skills in… Read more
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Clickbait Email Marketing: Good PR Tactic or Simply Unethical?
So I admit I buy a lot of clothes from online fast fashion brands, so I often unintentionally end up on their mailing list. Recently I’ve noticed a new trend in brands sending clickbait in… Read more
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Are ASOS Leading The Way For Innovation In Fashion E-Commerce?
If you are on Linkedin or follow fast fashion business you may have seen ASOS’s latest development, which looks like a step in the right direction for improving the shopping experience and usability of their… Read more
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Are Influencers Moving Away From Instagram and Towards TikTok? What does this mean for brands?
So over the Christmas break I’ve had some extra time on my hands, some might say too much time. So I decided to download TikTok to see what the hype was about and I’ve well… Read more
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The Power of Social Media For A Cause – Digg Mission Christmas
Many critics have been quick to dismiss the power of the ‘Social Media Influencer’. Often celebrity influencers can give Instagram promotion a bad rap. But this week the power of social media was proven to… Read more
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Can Christmas Ad Giants Team Up In the Name of Corporate Social Responsibility?
If you were watching prime time TV on Friday night (6 December) you might have noticed something a little bit different about the Ad Break during Gogglebox. This was thanks to a collaboration from Save… Read more
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The 9 Best Inclusive PR and Marketing Campaigns of 2019
Anyone who knows me and follows this blog will now probably no that one of the main things I talk about is – Inclusivity. It’s something I talk about a lot because it’s something I… Read more
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Black Friday – Simply Discount Deals or a Clever Marketing Ploy?
Today I’m talking all things – Black Friday, you’ve probably heard of the event that’s being named ‘the shopping event of the year’. The American Tradition, of a discounted shopping day after Thanksgiving, gained popularity… Read more
Just a Millennial Navigating The World of PR, Marketing and Internet Trends
