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What Changes is Instagram Making In Response to Mental Health Concerns for Young People?
I’ve heard a lot of rumblings this week about changes coming to Instagram, in a step to protect the mental health of the platforms users – especially young people, under 18. So what are these… Read more
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#WaPoDeathNotices – Where Do We Draw The Line Between Spin and Fake News?
If you haven’t been following the latest scandal in the Twitter-sphere I mean where have you been? But The Washington Post landed themselves in some hot water with the public over a headline that read… Read more
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Are Influencer Collaborations Enough To Keep Consumers Craving Fast Fashion?
I recently watched new BBC series ‘Breaking Fashion’ the series is an exclusive look inside In The Style with it’s CEO Adam Frisbee. I have to stay when I first heard about the series I… Read more
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Is ‘The Circle’ Just a Sad Satire for the Realities of Life on Social Media?
If you haven’t watched The Circle, I’ll break it down for you it’s basically a Reality TV Show where contestants are put into an apartment block but don’t meet and just communicate over a social… Read more
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Rise and Shine – Kylie Makes Money From Memes
If you aren’t familiar with Kylie Jenner – she is basically the Queen of the Internet and also the youngest self made billionaire according to Forbes. In the past week Kylie has made headlines for… Read more
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Creators Like Shane Dawson are Bridging the Gap Between Youtube and Traditional Television
If you are a fan of Youtube or follower of the ‘Beauty Community’ you will probably have watched Shane Dawson’s recent online series’ featuring Jeffree Star, Tana Mongeau and his popular ‘Conspiracy Theories’ Series. In… Read more
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Mattel Shows they Understand the Modern Consumer, by Paving the Way For More Inclusive Products – Other Brands Take Note
For a brand that once prided itself on it’s stick thin unrealistic ‘Barbie doll’, Mattel have been in the news recently but this time for all the right reasons. This month Mattel have been in… Read more
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“I Am Looking For A Professional Marketer – Not a Bikini Model” – In Defence of the Austin Bikini Shamed Job Applicant.
If you follow things on the great realm of Twitter, you’ll probably have heard this story. Girl applies for job at Marketing company. Company asks for her social media handles. Company stalks girl and judges… Read more
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Yesterday Free Costa Coffee, Today Free Skechers Trainers – Why are Brands Adopting These Types of PR Campaigns?
Today Skechers teamed up with Translink in Belfast City Centre, to offer Translink customers the chance to ‘Step Up’ and get a free pair of Skechers. The initiative took place in Donegall Place, at 8am… Read more
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A Day Without Whopper – When Corporate Social Responsibility Meets Clever PR
So this week something peculiar caught my eye when I was doing my daily scroll through social media. Presenting exhibit one below. An apparent truce in the Battle of Burgers. On first glance you might… Read more
Just a Millennial Navigating The World of PR, Marketing and Internet Trends
