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Clickbait Email Marketing: Good PR Tactic or Simply Unethical?
So I admit I buy a lot of clothes from online fast fashion brands, so I often unintentionally end up on their mailing list. Recently I’ve noticed a new trend in brands sending clickbait in… Read more
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Are ASOS Leading The Way For Innovation In Fashion E-Commerce?
If you are on Linkedin or follow fast fashion business you may have seen ASOS’s latest development, which looks like a step in the right direction for improving the shopping experience and usability of their… Read more
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Are Influencers Moving Away From Instagram and Towards TikTok? What does this mean for brands?
So over the Christmas break I’ve had some extra time on my hands, some might say too much time. So I decided to download TikTok to see what the hype was about and I’ve well… Read more
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The Power of Social Media For A Cause – Digg Mission Christmas
Many critics have been quick to dismiss the power of the ‘Social Media Influencer’. Often celebrity influencers can give Instagram promotion a bad rap. But this week the power of social media was proven to… Read more
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Can Christmas Ad Giants Team Up In the Name of Corporate Social Responsibility?
If you were watching prime time TV on Friday night (6 December) you might have noticed something a little bit different about the Ad Break during Gogglebox. This was thanks to a collaboration from Save… Read more
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The 9 Best Inclusive PR and Marketing Campaigns of 2019
Anyone who knows me and follows this blog will now probably no that one of the main things I talk about is – Inclusivity. It’s something I talk about a lot because it’s something I… Read more
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Black Friday – Simply Discount Deals or a Clever Marketing Ploy?
Today I’m talking all things – Black Friday, you’ve probably heard of the event that’s being named ‘the shopping event of the year’. The American Tradition, of a discounted shopping day after Thanksgiving, gained popularity… Read more
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Manipulating the Media: Are the Tory Parties Digital Campaign Tactics Ethical?
As the General Election approaches, the Tory and Labour Parties are campaigning for the coveted position as Prime Minister. I don’t claim to be an expert in British Politics, but have been following some of… Read more
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What Changes is Instagram Making In Response to Mental Health Concerns for Young People?
I’ve heard a lot of rumblings this week about changes coming to Instagram, in a step to protect the mental health of the platforms users – especially young people, under 18. So what are these… Read more
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#WaPoDeathNotices – Where Do We Draw The Line Between Spin and Fake News?
If you haven’t been following the latest scandal in the Twitter-sphere I mean where have you been? But The Washington Post landed themselves in some hot water with the public over a headline that read… Read more
Just a Millennial Navigating The World of PR, Marketing and Internet Trends
